AboutFace

PassionPoint Network

AI publishing for people with a passion.

ChessNews, BoardGameReport, and The Bourbon Report are our special-interest media sites. Each puts AI-powered news aggregation to work for a focused audience—live examples of our marketing technology thinking.

The network

Three interests. Three live examples.

Wooden meeples, dice and a fan of blank cards arranged on a cream surface

The tabletop world

BoardGameReport

News, reviews, guides and deals from across the hobby — refreshed every few hours.

An independent publication covering board games, the people who make them, and the culture around them. Coverage is gathered from dozens of specialist sources and paired with original, research-based comparisons written in-house.

The marketing connection

Audience relevance over content volume. Organizing a specialist news cycle around tabletop interests offers a practical example for content discovery and editorial planning in a defined community.

Visit boardgamereport.com
A carved wooden knight standing on a pale marble surface against a deep green backdrop

The global chess desk

ChessNews.com

The day's most important chess stories, surfaced as they happen.

A news desk for tournaments, players, governance and youth play. Curated coverage is attributed to the publisher who reported it, while in-house reporting is clearly labelled as ChessNews Original.

The marketing connection

Timely intelligence for an engaged audience. AI-assisted news organization connects to the everyday needs of PR and social teams: follow a conversation, surface relevant stories, and keep source attribution clear.

Visit chessnews.com
A glass of amber bourbon beside an unlabelled wax-sealed bottle and grains of barley

Bourbon and American whiskey

The Bourbon Report

The latest bourbon news, rare releases, and stories worth savoring.

A specialist feed for a market that mainstream outlets cover thinly: release announcements, distillery stories, tasting notes and the events calendar, gathered from the industry's own sources.

The marketing connection

A category-specific content lens. Bringing bourbon news, releases, and distillery stories into one publication illustrates how special-interest media can serve an audience around a shared passion.

Visit bourbon-roundup-and-revelry.lovable.app

Behind every one of them

The same four moves.

01

Ingest continuously

Sources are polled on a schedule, not on demand. New stories enter the pipeline within hours of publication, and older coverage stays searchable in the archive.

02

Read and classify

A language model reads each item and assigns topic, story type and origin — so a whole vertical can be filtered in a click rather than scrolled by hand.

03

Rank and attribute

Duplicate coverage collapses and the day's most consequential stories rise. Every outside story links to the publisher who wrote it; original reporting is labelled as ours.

04

Run unattended

The pipeline operates without a newsroom pushing buttons. Editorial attention goes to judgement and voice — the part that still belongs to people.

Affinity publishing starts with a shared interest, not a generic stream of content. These sites show how AI can organize a news cycle around what a specific audience cares about. For marketing, PR, and social teams, the same approach can support media monitoring, competitor intelligence, topic discovery, and editorial planning—with people responsible for the message.

Put AI to work for your marketing.

Start a Conversation →